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----------- For Immediate Release ----------

Top Ten Company Names
for 1999

1. Ascend Communications. (try other end first).
2. Paper. (The magazine - and I use the term very loosely.) Best read if preceded by Toilet - very loosely.
3. Rocket Burritos. (Quick, give me Paper). Is there a pattern here?
4. HealthProbe. (No thanks!) No connection to Ascend, I pray.
5. Damgaard. (Which is pretty darn good).
6. Tobit Software. (Four-bit is better).
7. AXYN Canada. (Not your everyday XYZ Corporation).
8. AccPac. (Combining abbreviations while drinking wine coolers in the 70's).
9. Whistle. (At number 10).
10. Aventail. (Very close to Ascend).

Now, I hope I don't have to take a Stallion to the MicroEdge in the far Eastman and Lexmark Rainbows at Redcreek to nCipher Crucial Technology. IBM good boy and want Maincontrol for my Vinca during Intersoft by using Best Power to take Security Dynamics into Minicom Orbit. ByteMe. Whew!™

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The above companies "unsubscribed" to the FOSTER Advisory - the e-mail that talks about small town economic renewal, (except for  Rocket Burritos, Healthprobe and Damgaard which are so damn good we couldn't leave them out and Paper which won't take us off their free magazine list no matter how we insult them).

Seems like there must be a better way for high-tech companies, that make their living with computers, to deal with e-mail from potential customers, like automatically deleting it when it comes in. Or figure out a way to send something back - like advertising! "E-mail will not be accepted unless you have a valid returnable e-mail address." Then you automatically get a copy of their 62 page full color corporate report - from 1994 - or last year's press releases. There are hundreds of ideas.

Why send back, in some cases, a nasty note pretending you only get e-mail when it is sanctified by you in some holy way. Most companies send out advertising by the U.S Postal Service every week and think it's perfectly fine to cram a tiny tin mail box with unsolicited junk mail that people don't read or can't figure out what in tarnation is being sold.

This unsolicited junk mail fills up our landfills and destroys trees. It takes more mail carriers driving more little jeeps around and more big semi's guzzling diesel crisscrossing the country, and... and... well, we should get a damn medal for sending our e-mail.

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No one can make fun of our name. Guaranteed!

Waiter, what's this redfly doing in my soup?

He's fishing for salmon, sir.

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Preventive Architecture provides new and growing companies with business identity and marketing strategies at www.redfly.com/pa/. Integration of the individual, business, and community to build greater wealth for clients is our goal.

How is your company name holding up to branding, e-mail and WebPage addresses on the Web? Is it something like this: barsrusinconstantinople@svscdrfw3&4.com~whoopdedo?

Then you need help. e-mail jb@redfly.com.